Beating Google to the punch, News Corp.'s IGN Entertainment on Wednesday debuted a social gaming network dubbed MyIGN. The site encompasses a suite of tools that form the foundation of a content-based... [read more]

The Wall Street Journal has added fuel to recent reports that Google is working on a gaming-based social network as a way of competing with Facebook. Word first leaked out about the project — reported... [read more]

Walt Disney Co. made a bold bet on social networks as an emerging entertainment platform Tuesday by agreeing to acquire gaming company Playdom Inc. for $563.2 million. Playdom is among the largest ... [read more]

In what can only be described as a hugely significant move, video games retailer GameStop has acquired leading online Flash games portal Kongregate. The website boasts in the region of 10m users and i... [read more]

July 20, 2010 (Dallas, TX) – Dallas-based Advergaming company Blockdot has released their 2010 survey, revealing that online versions of First-Person Shooter Games have dropped in popularity, while tr... [read more]

Game-play can teach you valuable leadership and strategy skills. SAN FRANCISCO -- Elliot Noss, chief executive of domain name provider Tucows, has spent the past five years training to become a better... [read more]

Google has quietly (secretly, one might say) invested somewhere between $100 million and $200 million in social gaming behemoth Zynga, we’ve confirmed from multiple sources. ... [read more]

Social gaming has become the hottest accessory to hit Hollywood since Yorkshire terrier puppies and house-arrest ankle bracelets. Viacom's MTV Networks is acquiring game developer Social Express, acc... [read more]

Internet advertising is gradually shifting away from flashy, in-your-face, click-me-now ads to a more subtle form of communication with ‘advergaming’, which are designed for and around a brand, and ‘i... [read more]

Casual online games can improve cognitive function in people who play them, according to the preliminary results of new research from East Carolina University's Psychophysiology Lab. ... [read more]

Four years after buying a company dedicated to in-game advertising, Microsoft is finally starting to see some real results.... [read more]

This weekend's Google doodle, commemorating the 30th anniversary of Pac-Man, takes the whole idea of the Google doodle to the next level. Actually, it just takes it to the first level—the logo's a pla... [read more]

It was a union between two of the web’s coolest young things: FarmVille, among the world’s most popular online games, and Facebook, which has rapidly grown into the largest social network, in large pa... [read more]

CIO - At the heart of the great war of words between Apple CEO Steve Jobs and Adobe CEO Shantanu Narayen lies a simple question: Is Adobe Flash really bad technology?... [read more]

BlackBerry-loving President Barack Obama declared war on technology, singling out Apple’s super-popular iPods and iPads for criticism at a commencement ceremony in Virginia. ... [read more]

Zynga, the online game developer of Farmville and Scramble fame, may be looking to split from its primary platform partner, Facebook. According to a report from Techcrunch, Zynga is gearing up to laun... [read more]

Steve Jobs' 1,700-word indictment of Flash is a classic piece of marketing guile. Several of his reasons for barring Flash from the iPhone and iPad hit the mark, from Flash's lack of respect for batte... [read more]

I recently spoke to a class at USC, and in the Q&A afterward was asked a very interesting question: "Do you think everything will be a game?" It's a question I've been pondering for a while, but actua... [read more]

Adobe is halting development of a Flash-to-iPhone software tool introduced with its Creative Suite 5 last week, dashing the hopes of many that Flash will be supported in future iPhone updates. The mov... [read more]

Lexington, KY - When determining the best way to teach your sales staff about a new product, what do you do? Schedule a meeting? Develop a brochure or a PowerPoint presentation? Do product demonstrati... [read more]

A blog post by Adobe Flash platform evangelist Lee Brimelow has brought more fire to what's become a very public fight between Apple and Adobe over the inclusion of Flash and other Adobe technologies ... [read more]

“Advergaming” using video games to advertise a product, message or viewpoint is now changing the mind-set of consumers and luring in big-money clients who want to go for digital advertising, according... [read more]

The best rack up millions of plays, can be highly targeted and are no longer seen as gimmicks. Adam Woods asks how brands can harness the power of advergames.... [read more]

On the side of good: Half-man, half-condom Captain Condom; the virgin Wonder Vag; the sexually active Power Pap and Willy the Kid, who tries to prove size doesn't matter. On the side of evil: The S... [read more]

In an age of Tivo, iPod, Podcasts, and Xbox, today's consumers are turning from traditional media to new forms of electronic entertainment, making them more and more difficult to reach through traditi... [read more]

Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel ... [read more]

Real-time action sports games are few and far between on Facebook, so I was pretty excited when I first heard about the appearance of snowboarding title Go Big on the site this morning. That excitemen... [read more]

What is an Advergame YouTube video link ... [read more]

Advergames: The idea of in-game advertising is nothing new, but it’s going to be taken to a whole new level with the iPad due to it’s amount of screen real estate and the fact that it’s a gamer’s dre... [read more]

Arkadium, a leading game solutions developer, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its ... [read more]

Casual gamer Arkadium has hired former MTV gaming exec Dan Hart as chief revenue officer. Hart left his post as SVP/GM MTV Digital back in May.... [read more]

Brand managers are increasingly exploring advergaming (or in-game advertising) as a medium to attract young gamers while adding a new stream of revenue. ... [read more]

Advergames are seen by many marketers as just a way to get an advert for their product, brand or service placed on other websites and in front of their visitors.... [read more]

Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. In the case of the U.S. Army, that meant recruiting 80,000 new soldiers ev... [read more]

"It's grown so fast and so rapidly that brands are struggling to keep up with it," Matt Wise, CEO of Q Interactive, tells Marketing Daily. ... [read more]

In the November 2008 issue of the magazine ‘Brand Strategy’ (RIP) I identified that a growing number of children and teenagers were taking pleasure from creating computer games, as opposed to just pla... [read more]

Oct 20, 2009 – (Dallas, TX) – Dallas-based Blockdot has been named a winner of a Gold Award and four Silver Awards in the 2009 W3 Awards competition. ... [read more]

Arkadium, a maker of “advergame” portals for well-known brands, said today it is expanding its reach with the acquisition of New York-based Gamelab.com... [read more]

August 25, 2009 Fuel Games, developer of iPhone, PC, online, and console games, told Gamasutra that it is cutting staff and is in the midst of restructuring -- right after a venture capital injec... [read more]

Arkadium, an NYC-based company that markets gaming software for brands, ad agencies, casino operators and online game websites, has bought Advergame.com for an undisclosed sum and has revamped its gam... [read more]

By Martin Vedris SYDNEY: To promote its new technologies, including the new LH50 200 Hz LCD TV, LG Electronics launched an online game in conjunction with the Transformers 2 movie and it has attrac... [read more]

A&E Television Networks media property History has partnered with digital agency HUGE for a new interactive Web site promoting the launch of the new show Expedition Africa on The History Channel. ... [read more]

Recently the GSN Games Network conducted a research report on the online games industry in conjunction with their network sites including GreatDayGames.com, CrazyMonkeyGames, iWin, Gamesville and Teag... [read more]

eMarketer.com has published an interesting article on their site looking at advergames and targeting children online (in the US only). The report is based on the KFF report (see here) and a survey fro... [read more]

As with all promotions, there are do’s and do not’s that companies should follow. When it comes to advergames…….. ... [read more]

Advergame is a videogame designed around a brand or product. ... [read more]

A portal for games that advertise brands and products now has a home on the web. Advergames.com aggregates the good, the bad and the ugly of viral games that seemingly every marketing team implemented... [read more]

The current global recession has made it essential to get the most out of ever decreasing advertising budgets. Are branded Flash games worth considering as part of your advertising efforts? ... [read more]

February 18, 2009 - by Ian Bogost : Tony Giallourakis announces the launch of Advergames.com, a website that aggregates advergames from around the web. There are already a number of games on the s... [read more]

Free online gaming sites are more popular than ever. And that could be a boon for advertisers. ... [read more]

Want to know a good business to be in during the current, and predicted to be deep, recession? Online video games. And not just any games, free ones. ... [read more]

In the scheme of things, advergaming is pretty new, coming to prominence on the web in recent years as brands invested marketing budgets in promotional Flash games. ... [read more]

Mobile publisher Artificial Life has signed a deal to produce an iPhone advergame based on the BMW Z4 Roadster car.... [read more]

January 9, 2009 (Dallas, TX) – Chicktionary has proved that Scrabble isn’t all it ’s cracked up to be - at least, when it comes to the iPhone/iPod Touch renditions. All the votes have been tallied at ... [read more]

Viral games can be a highly effective way of getting customers to engage with your brand. Oli Christie, creative director, Inbox, looks at why ‘advergaming’ is set to take off in 2009…... [read more]

Microsoft is touting the latest advergame on Xbox Live Arcade as one of its biggest yet. Apparently the game has done so well that it is getting some love from one of Microsoft’s top executives who is... [read more]

The New Xbox Experience gives Xbox 360 owners a cornucopia of new functionality for their game console, like Netflix streaming and HDD game installation — but also a hell of a lot of unavoidable, intr... [read more]

NEW YORK, NY--(Marketwire - January 7, 2009) - Arkadium, a leading game solutions developer for the advergame and casual game markets, announced today that the company has signed a deal with Sony Pict... [read more]

Games built around a brand, or advergames, are often a better option for marketers than placing ads within a game... (Free reader membership to Media Post required to read this story)... [read more]

Online games offer an equal opportunity for women of all ages to get in on the fun...... [read more]

Unkasoft, a provider of advergaming and mobile marketing, today announced an agreement with Microsoft's mobile advertising arm to use Microsoft's ad server, Atlas, for the GameSpace project, a new for... [read more]